CITY CAN’T HIDE SPORTY
PRINT CAMPAIGN TO LAUNCH THE NEW VOLKSWAGEN UP!GTI.
The new Up!GTI got rid of the unnecessary and kept what really matters: its sporty essence.
This is a student work. Names, characters, brands, places and incidents either are products of the author’s immagination or are used fictitiously. It is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales pr people, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.